Star Micronics to open new asia solution center in Shanghai

February 14, 2022

New facility to expand support for the Asian market

Star Micronics, a manufacturer of automatic lathes, has announced the relocation and expansion of its sales subsidiary in Shanghai, China. The company will establish a new “Asia Solution Center” to enhance customer support and strengthen its sales network across the Asian region.

The new center will be a three-story building with a total floor area of approximately 1,400 square meters. The total project cost is estimated at 300 million yen, and operations are scheduled to begin in September 2022.

Showroom, test machining, and training at one location

The first floor of the Asia Solution Center will feature a showroom that displays the company’s main automatic lathe models targeted at the Asian market. In addition to machine exhibits, the center will offer test machining services and machine operation seminars for users.

Star Micronics plans to use the new facility to reinforce its customer service capabilities and accelerate sales efforts in Asia, particularly in China.