CITIZEN targets 100 billion JPY in machine tool sales ahead of schedule

April 24, 2025

On March 28, CITIZEN WATCH held a briefing on its “Medium-term Management Plan 2027,” which outlines goals through the fiscal year ending March 2028. The company set a group-wide sales target of 360 billion yen, up approximately 15% from its fiscal 2024 forecast.

For its machine tool business, led by CITIZEN MACHINERY (Miyota, Nagano, Japan; President: Hideo Ina), the company aims to achieve sales of 100 billion yen and an operating profit margin of 15% (see photo). The previous record was 86.1 billion yen in FY2022. While the original target was to reach the 100 billion yen mark by FY2030, the company has moved up the target by three years.

To reach this milestone, CITIZEN has identified three strategic priorities. The first is a region-specific strategy, that includes the development of models tailored to growth markets such as India. The second is to expand global sales of the Miyano brand for medium and large machines. The third is to expand market share by creating customer value through proprietary technologies.

President Ina stated, “We have established a production structure capable of supporting sales of 100 billion yen by FY2024. However, the market has entered an adjustment phase in FY2024, resulting in overcapacity and limiting our operating profit margin to around 8%. Once we reach 100 billion yen in sales, we expect the operating margin to improve to 15%.”