Mitsubishi Hitachi Tool Engineering records highest orders since global financial crisis

July 31, 2019

Semi-annual report shows strong growth despite overseas slowdown

On June 14, 2019, Mitsubishi Hitachi Tool Engineering held a performance report meeting at its Narita Plant in Chiba Prefecture, inviting sales representatives to share results and market insights.

Although the company did not disclose monetary figures, it presented its semi-annual performance compared with the first half of 2015. The order volume reached 131% in the first half of 2018, and 127% in the second half, showing a slight decline. Despite the slowdown in overseas markets, particularly in China, the company reported its highest annual order performance since the 2008 global financial crisis. For the first half of 2019, order volume is expected to reach 132%.

This was the first full-year performance review since the company became a subsidiary of Mitsubishi Materials in April 2015 and changed its name to Mitsubishi Hitachi Tool Engineering.

Focus on MOLDINO brand and regional expansion

Orders are expected to remain strong, especially in Japan and Southeast Asia. Mitsubishi Hitachi Tool Engineering plans to further strengthen proposals for its MOLDINO tool brand, which is targeted at the die and mold industry.

In 2018, the company also established the Global Solution Center Eastern Station, where it actively conducts seminars and facility tours to provide customers with optimized tooling solutions.

Source: SEISANZAI MARKETING Magazine July issue