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Amada strengthens Korean sales and service with new Technical Center

April 8, 2019

Enhancing support for South Korea’s growing electronics and IT sectors

Amada Holdings, a Japanese manufacturer of sheet metal processing machines, has established a new Technical Center (TC) in Incheon City, South Korea. The center began operations in October 2018 as part of the company’s mid-term strategy to expand its presence in emerging markets through an enhanced sales and service network.

New facility doubles showroom space and integrates services

Amada Korea, the group’s local sales and service subsidiary, built the new Incheon Technical Center in an industrial area where leading-edge industries are concentrated. The facility consolidates previously separate showrooms and now offers approximately twice the space compared to before. It also includes a seminar room and a presentation room.

The center will feature the latest equipment, including automated fiber laser cutting machines, and provide comprehensive support for sheet metal processing. Services include seminars tailored to market-specific needs and hands-on training for customers’ machine and software operators.

Responding to South Korea’s industrial investment boom

South Korea continues to see strong performance in IT and electronics, with increased investment in manufacturing and inspection equipment for semiconductors, LCDs, and organic EL displays. To align with these trends, Amada Korea has also relocated its head office to a building adjacent to the new Technical Center.

With a total floor area of 1,800 square meters, the facility is positioned as a key component of Amada Korea’s strategy. The company aims to boost its sales in South Korea by approximately 1.6 times by fiscal 2021 compared to fiscal 2017, through a stronger collaboration system and enhanced customer support capabilities.

Source:SEISANZAI MARKETING Magazine December issue

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