Japanese Cutting-Edge
Solutions for Metalworking
Japanese Cutting-Edge
Solutions for Metalworking
News
April 10, 2019
Amada Holdings, a Japanese sheet metal processing machine builder, established a new affiliated corporation in the United Arab Emirates (UAE) in December 2018 to strengthen its sales and service network across the Middle East. This move is part of the company’s mid-term management plan, which prioritizes expansion into emerging markets.
With ongoing efforts in the UAE and Saudi Arabia to diversify their economies away from oil dependence, urban infrastructure—including construction and electrical systems—has been rapidly developed. In response, local metalworking industries are expected to expand significantly.
Until now, Amada conducted its business in the Middle East through sales agents. However, the company has now shifted to a direct sales and support model to better serve customers in the region. By demonstrating its machining technologies and solution-proposing capabilities more effectively, Amada sees an opportunity to accelerate growth in the expanding Middle Eastern market.
Through this new local presence, Amada aims to triple its sales in the Middle East by 2021, compared to 2017 levels.
Source:SEISANZAI MARKETING Magazine December issue
Share On :
